Leather is losing out around the margins to competitive materials. It may not feel important but in due course it will make it hard for tanners to sell all the grades profitably and the top end will not generate enough income to cover the bottom. Look at what others are doing. Icebreaker are a wonderful company using a great material – merino – but they never sit back. Read this article about them and remember we sell no leathers that can be properly defined as biodegradable
http://www.edie.net/library/Sustainability-fashions-latest-trend/6531