Some of my readers of this blog and at the University of Northampton http://www2.northampton.ac.uk/appliedsciences/appliedscience/bslt/mike-redwood-blog will now that I am grounded for a while after a car accident. So I am using some of the time that I am lying flat on my back to do two things. One is to try and move forward my research into the Booth Group although I can only do so much before I need to visit Liverpool where we have discovered what we think are more partners letters from the 19th century and early 20th.
Equally I am trying to understand better the role of social media and the likes of Twitter in marketing and testing them through my use via iTouch Applications which are fantastic. I do not know how this will work out but WiFi tools like the iTouch are showing a different level of interraction of the individual and information is certainly unfolding.