From Fashion Net Asia:
At the recent Freiberg – Leather Days, held in Germany on April 25th and 26th, one of the invited speakers was Mike Redwood, Visiting Professor of Leather at the University of Northampton in the UK and one of the founders of the Leather Naturally! Campaign.
Professor Redwood’s presentation gives a brief history of leather, changing global demographics, marketing using social media, changing generational attitudes, the explosion of the middle class in China and their attitudes to consumer goods, satisfying customers and societal needs, branding and the importance of the Circular Economy.
The new marketing outlined in this presentation can be summed up as “Transforming lives, inspiring change” which allows the customer to decide and is allied directly to the philosophy of “Leather Naturally!”
This report is taken from Fashion Net Asia.
An audio of my 25 minute lecture is to be found: