Customer Needs and the iTouch When marketing a new product or serviceit is always important to consider what the needs which are being met are. If these are well designed it is easier to define the specific market segment and to refine the product for a perfect fit. It sounds easy and actually is when […]
ISPO, Fish Skins and New Materials
POSTED ON JANUARY 30, 2008 ispo and the Volvo Design Conference Perhaps a few of you read Lucy Kellaway in the Financial Times and noted that just a couple of years ago she complained about an e-mail out-of-office messages made popular by Lotus Notes and now an option for anyone with an email account. Particularly […]
Paris and Chengdu
POSTED ON SEPTEMBER 20, 2007 (more than one item; one of many put here from my original blogs for the University of Northampton) Paris in September Paris in September was for many decades an essential part of life in the leather industry. A trip to the Semaine du Cuir, the world’s most important leather show, […]
Shredding Paper; all about China
POSTED ON AUGUST 22, 2007 Shredding Paper Kneeling on the floor in the pantry using the sharp end of a lacquered chop-stick to un-jam the paper shredder is clearly a good moment to reflect on what is going on in the leather world. This is, after all, the new “age of interruption” where blackberries, SMS, […]