Press release below from Brazilian Leather Industry on great new branding.
Brazilian leather’s high concept among the largest and most demanding world markets has won a new attribute: The Brazilian Leather Project new visual identity campaign. Developed through a partnership between theCentre for the Brazilian Tanning Industry (CICB)and Apex-Brasil(Brazilian Trade and Investment Promotion Agency), the project gets a remarkable new look, more contemporary and in line with the country’s unique features.
The project’s new identity works on all the visual points of the brand: new logo, website, fashion editorial, communication material, souvenirs, stands design, amid others. “It is important to highlight that this is not just about improving the visual aspects of the Brazilian Leather, but also its verbal and behavioural speech, says José Fernando Bello, CICB’s executive chairman.
According to Bello, the Brazilian leather and its high standard, recognised internationally, reaffirms the nation’s positive aspects – the genuine essence of the Brazilian production regarding to the leather context. This new phase should boost further leather exports, which already demonstrated in 2013, an increase of 21% from the previous year.
The company Icon from Porto Alegre signs the project’s new visual identity.
More information about the Brazilian Leather new visual project is available at www.brazilianleather.com.br.